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Consumer Sciences, Texas Tech University
Fashion Promotion
Course:
Practicum in Fashion Design
Grade Level:
11-12
Extended Practicum in Fashion Design
Grade Level:
11-12
Topic:
Visual displays
Practicum in Fashion Design TEKS Addressed:
(13) The student develops, implements, and evaluates a promotional plan. The student is
expected to:
(A) identify components of the promotional mix, such as advertising, visual
merchandising, and personal selling.
(B) demonstrate visual merchandising techniques for fashion goods, services, or ideas.
(E) employ ethical practices in promotional activities.
(15) The student creates product displays using the principles of design. The student is
expected to:
(A) identify components used in developing displays.
(B) determine ways in which design elements and principles are used in the creation
of displays.
(C) describe types and uses of interior and exterior displays.
(D) create window or other displays of fashion and apparel products.
Extended Practicum in Fashion Design TEKS Addressed:
(6) The student participates in a fashion design experience. The student is expected to:
(A) conduct, document, and evaluate learning activities in a supervised fashion design
experience.
(D) create product displays using the principles of design.
(F) demonstrate growth of technical skill competencies.
National FCS Standards Addressed:
16.5.1 Apply marketing strategies for textile, apparel, and fashion products.
16.5.4 Apply external factors that influence merchandising.
16.5.5 Critique varied methods for promoting apparel and textile products.
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